A couple of days ago I was chatting with a couple of colleagues that are starting their freelance career. They were looking for an advice on how to invest their hard earned money since they were not sure if they were doing it the right way.

And I find out that most of them were investing on things that will not be giving them a return on their investments.
I could imagine how many new freelancers and business owners were out there wasting their money and getting into debt over thinks like photo shoots

Here are the 4 areas where new freelancers definitely should not be spending money.

I know that everybody would like to have the best image/picture of their product or services, so… you would be tempted to hire a photograph.

The problem is that new freelancers have no idea how they are going to make their money back. Also, they have no idea of these photos are going to fit into their marketing strategy. Because they do not have social media strategy or a marketing strategy at all.

A website that word Thousands of Dollars

I know, you might be like “but what are you talking about? you are a web designer” – And Yes, I am… keep reading, please ūüôā

This is like the photo shoot if you are not 100% sure how you are going to get your money back, do not invest 1k in a website. Sure, you need to be online. And yes, you need a website.

But you can get a cheap hosting with Banahosting and Hostgator. You can get WordPress all setup with a quick installation, and you can get a professional from Elegant Themes (35+ themes), you are going to be fine with it to start your online journey.

A nice website is absolutely useless unless you understand how your website plays a role in your overall sales and marketing strategy.

Facebook Ads Before having something to Sell

Before you start a Facebook ads campaign might sure that you have a goal in mind.
Do you want more leads? Do you want to make more sales? Do you already have a product/service to sell?

Yes, Facebook ads are effective and cheaper.. if you know what you are doing.

Expensive Software

I know you want to be ready for the time you are going to have a lot of leads and customers, and it is really nice to be organized.

Are you going to need to invest in tools to better run your business? Absolutely.
But, in the future, when you can afford them.
In other words, you don’t need to go and by the most expensive and complicated software on the market. You can start with something more affordable and upgraded.

For example, you can use Aweber for your email marketing, you can try it for 30 days for Free. After that is like $9 a month
To create invoices you can use Freshbook, it is a really easy way to collect payments, automated recurring invoices, log every hour with time tracking, etc. You can test it for 30 days.

Final thoughts

You should avoid the costly mistakes that cause so many freelancers to fail: spending too much money on stuff you don’t actually need. Focus on cost and ROI.

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