Does a Freelancer Need to Own a Website?

This is one of the most popular questions that I receive via email. That’s why I decided to write a blog post about it.

If you should give you a short answer I will say: “Yes, go to Hostgator or Banahosting and get a domain and a hosting plan right now”.

But don’t worry… my answer is not going to that short. I am going to explain to you why you really need a website. And don’t worry, is not as difficult or as expensive as you think.

What is holding you back:

You believe websites are too expensive
It’s true that a website can be expensive, build a website can cost you thousands of dollars. But, it is also true that you can get a really good looking theme on Elegant Themes… if you don’t like one of their themes or you would like to build one from scratch you can use their Divi theme or plugin and build your own without coding a line.

You think websites are complicated to set up.
Chances are that you have never heard about the team cPanel and you don’t know about HTML or PHP. A decade ago, setting up a website without any coding skills was close to impossible. But these days you can setup a self-hosted website through WordPress. And you will not need to write a single line of code.

If you are clueless about design don’t panic.
Most websites are built using design templates. Many basic templates are available for free, but may recommendations go and get one from Elegant Themes. Because they are not only good looking but really easy to edit and also you get support just in case that you need some help. Everything for $69 a year.

Choosing a domain name can be an anxious process.
If you are not sure how to go with it. I suggest using your full name with a .com or .net extension. You can get a domain name together with your hosting service with Hostgator or Banahosting for the same amount. You can always upgrade to a brand name later if you decide to do so.

You know plenty other ways to get work.
I am pretty sure that you are currently using freelance job boards, social media, and business networking to find new clients. A website will reinforce your marketing efforts and you are not going to be competing against other freelancers.

Benefits of having a website.

It helps you build trust.
A website gives the impression that you’re a serious, established company. It helps prospects feel safe in making the decision to hire you.

It is your face to the outside world.
Without a website, the only way that people can find out more about you is by talking to you. With a website, anyone in the world who needs your services is going to find you can contact you. You are going to have a worldwide approach.

Prospects can find out more about your services.
Because you are limited on a freelance job board, you are not able to mention all your services and sometimes can you provide testimonials. But with a websites prospects are going to be able to learn about all your services, be 100% focus on your portfolio rather than to be competing against other freelancers, a look is your testimonials. You can even create a FAQ section with answers to the most common questions that prospects have.

It is like your online home.
Your website belongs to you, which gives you a complete control over your marketing. As I told you before, you can use it a showroom for your own portfolio rather than be showing what you can do in other websites with other freelancers. Remember that the job boards, social networks, bidding sites could be gone tomorrow, but your website is going to exist as long as the internet. So, if you are relying on all your leads to them is a big risk.

A website is a key success on your freelance journey.

Yes, it’s an investment, but it’s a tiny investment compared to the returns you will see.

Remember you are going to need.

Web hosting: My suggestion is either Hostgator or Banahosting (you can get your domain with them as well, and you can install WordPress with a single click)
Domain name: You can get one together with your hosting plan.
WordPress Theme: Elegant Themes have really professional themes
Email Marketing Tool: My last suggestion is to capture your visitors’ emails with Aweber so that you can constantly email promotions and information about your services. You can test it for 30 days for Free

2 Comments

  • Lisa

    Reply Reply April 1, 2017

    Getting my own domain (and the hosting for it, of course) was the best decision I ever made and was actually one of the first ones I made. If I could make the decision again, I would still choose to use my own domain. I’m glad I’m not the only one who goes that way when possible.

  • nekraj bhartiya

    Reply Reply June 21, 2017

    Yes We need to grow my sales and impression to our gigs.
    There is no reason to avoid from it.

    Cheers nekraj

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